Showering less frequently and using a loofah more often? This can be good not only for your energy savings, but also for your skin.
Many people shower at least once a day. This habit is now being questioned not only because of the energy crisis, but also after the Prime Minister of Baden-Württemberg, Winfried Kretschmann, advised people to use a wet cloth. Last year, this trend was still called “non-bathing” and was considered good for the body.
So, the theory goes that if you shower less often or not at all, you are supposedly protecting your skin’s natural protective barrier and doing it well, as well as saving a lot of water. Stars from the US presented themselves as pioneers.
Added to this were the events surrounding the coronavirus crisis. Over the past two years of quarantine, many people have become less likely to shower. “For millions of people, opportunities to do styling have simply disappeared,” says analyst Yvonne Hornung of research company Nielsen.
Working from home, many people have become more relaxed about their style. Going outdoors or playing sports has also been eliminated. The market for shower gels and shampoos has now recovered but has not yet reached pre-coronavirus levels.
Even Hollywood stars avoid frequent showers and baths
Taking baths and showers too often is not only bad for the environment but sometimes also for the body.
The “avoid bathing” or “skin cleansing” trend has become a real hit in Hollywood in 2021, with stars like Kristen Bell, Brad Pitt and Jake Gyllenhaal already embracing it. Jennifer Aniston, Julia Roberts and Charlize Theron have all revealed in interviews that they only shower once a week to conserve water.
Mila Kunis said on a Spotify podcast, “I don’t wash my body every day.” Only cleans my armpits, breasts, feet and intimate areas. Taking a shower is overrated. Her partner Ashton Kutcher agreed with her. He takes a bar of soap to wash his armpits and crotch.
Of course, this beauty trend is also controversial. Movie star Dwayne Johnson (often referred to as “The Rock”) admitted that he likes to shower several times a day – cold in the morning after waking up and warm after working out. He cleanses his face with a scrub.
The ad creates an unrealistic image of good personal hygiene
“Research in this field is rarely independent of the big corporations in the cosmetics industry.”
Recently, Hamblin said that the soap industry has greatly improved public health. “At some point, the situation just got out of control”. It is important to wash your hands thoroughly, as you often touch your nose or rub your eyes with them. “Even when there is no pandemic”. However, soap is only necessary in certain places such as feet and armpits.
“Yet we so often see in commercials and movies people lathering their entire body as if it were a car at a car wash,” explained Hamblin. “Then you spend more time in the shower than necessary, use more water than necessary, and buy products whose ingredients have been transported halfway around the world several times and then packaged in plastic.”
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