Some trends are fleeting, but that’s not the case with indoor plants. An example of this is the monstera with its distinctive, deeply dissected leaves. But what makes them so special and timeless?

Of course, indoor plants have also earned their place among social media stars. Influencers, home experts and even models artfully display them, while amateur gardeners and interior designers share tips on care and style. Amid the constant shifting of internet trends, one green star stands out: the monstera.

Monstera Mania: why this indoor plant has everyone so excited about it

The brightly colored Swiss cheese leaf with its large, deeply incised leaves cannot be confused with anything else. Originally native to the tropics of Central and South America, it often climbs mossy sticks here. But monstera is not just a plant, it is a real symbol of fashion. Its image decorates wallpaper, mugs, T-shirts and much more. Various developments in recent years have contributed to this:

1. the trend toward indoor plants.

Monstera, as a relatively easy to care for plant, is a good choice for the indoor plant trend that has been going on for many years. Quite right, indoor plants are in fashion right now. For a long time, the color green was more of a beautiful accessory than a fashionable necessity in our home.

However, in recent years, people’s interest in amateur gardening on balconies, terraces, in the garden and at home has been growing. This is accompanied by an emphasis on healthy eating and sustainable living.

Added to this are pandemics, wars in our immediate perception, growing financial burdens and the transfer of many everyday activities to the digital world. “When you’re feeling insecure or depressed, you’re more likely to design your home as a place of retreat. You bring things into your home that promise peace, tranquility and security,” explains the trend analyst and interior design expert.

Whether it’s lots of cozy cushions, fluffy rugs, solid wood furniture or lush greenery: these cozy caves and idylls offer “something analog, something real, something tangible – and also contrast with the intense digitalization of our daily lives.”

Monstera Deliciosa

  • easy care
  • exotic
  • purifies the air

Monstera, also known as the Swiss cheese plant, is very popular as an indoor plant due to its distinctive, deeply incised leaves and ability to grow lushly.

Monstera Mania: why this indoor plant has everyone so excited about it

 The jungle trend is taking over rooms

A few small flower pots on the windowsill is no longer enough for many people. Houseplants should provide lush greenery in rooms. They should twist, grow and have large leaves. This is also a modern, albeit small, interior design trend: a jungle in the room (or on the balcony).

You can find inspiration and lots of tropical plant care tips on social media.

 Monstera is perfect for Instagram

“Monstera is photogenic, and it works for her,” board member of the Indoor Landscaping and Hydroculture Association. Photos of one’s own stylish home are often posted on social media, and of course, the chic plants should also come into view of the lens.

Similarly, furniture companies use monstera to decorate their showrooms and interiors, and share it online. “And then everyone comes to us and wants the beautiful plants from the pictures.” He says: the popularity of monstera on the Internet surprised gardeners a bit at first.

Even after five or six years, the trend is still going strong. “It will continue like this for the time being,” says the gardening expert. “The sales figures speak for themselves.”

 Easy to propagate and give away.

Monstera is a prime example of another green trend: propagation by cuttings.

You cut off a plant shoot and place it either in a vase filled with water or directly into the soil – hence the name “cuttings.” There it forms roots and the shoot becomes a plant in its own right. It is so easy to acquire new plants for yourself, even without much knowledge of gardening.

Propagation by cuttings is an ancient, traditional and sustainable method of gardening. “It is very popular nowadays, especially among young people,” he says. “First of all, you don’t just take cuttings for yourself, but also as a gift. Now, when I’m invited somewhere, I bring a plant I grew myself – it’s something special.”

Monstera Mania: why this indoor plant has everyone so excited about it

A perfect alternative to cut flowers

One last tip: at many interior design shows, where not only new furniture is advertised but also home decor ideas are presented, giant monstera leaves are often seen as decoration.

They are placed in large vases on dining or bedside tables, and many cut flowers are placed in them. Monstera shoots can remain succulent and green in water for several weeks until they form roots and make a lasting gift.


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